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Company: Nike

Basketball Shoes: Air Zoom LeBron V (5)

Comments: This is the signature shoe made by Nike for the basketball superstar Lebron James. He will wear it throught the 2007-2008 NBA season..

Official Description: To say that LeBron has a hand in the making of his shoe is like saying he had a hand in beating Detroit in Game 5. At the end of the season, he gives Nike instruction on what improvements he needs. And Nike ends up with a shoe with the same versatile and dynamic qualities as the superstar it's designed for.

Description of Nike Zoom LeBron V (5): :

• Style: He demands this shoe looks as good off the court as it plays on. So we designed the full-grain leather to overlay around the LeBron V logo, and the lion symbol on the tongue for a look that's purely him.
• Explosiveness: Those dunks don't happen by accident. His first step needs to be the last time his defender sees him. So we increased his responsiveness through a carbon-fiber spring plate. And then the full length Zoom Air unit cushions his foot by deflecting impact.
• Dependability: Someone who has two cities relying on him needs his own strong base to depend on. We secured his foot with a removable hook and loop closure inside a foam collar and fit sleeve. The phyphosite bucket provides lightweight protection, comfort and support.
• Quickness: You don't expect someone that big to be that fast. That's because his speed is equal parts balance, decisiveness and dynamite. For more jet propulsion, we added motion flex grooves and traction patterns on the perimeter to provide grip as he cuts.
• Strength: He's strong to the hoop. He's strong when he lands. Let's face it. Dude's a monster. So we constructed the heel counter to stabilize his movement, and the four-stitch construction to reinforce him in with maximum durability.
• Determination: As a child, LeBron looked at a globe and asked his mother why his hometown of Akron wasn't on the map. At that moment, he made that a goal for his life. To help tell that journey, a map of Akron is designed in the outsole. So now, Mom, it is.